Rich video analytics created by the VML Player not only helps inform campaign performance, it also enables video to self update and optimise for each audience segment, geographic region or specific customer.
This is real-time, data driven programmatic video marketing, always ensuring the most engaging video is distributed to each individual viewer.
Based on data, user input and engagement, VML ensures the most engaging and personalised media variations are always delivered to each of your individual viewers while also keeping the costs of your campaign down.
Ad channel diversification can be truly disruptive in all digital media. Advertisers can create fully customised content with different media assets, images, branding etc all generated on the fly. Viewer’s information can be parsed on the client side overcoming the challenges of user privacy and data compliance.
When distributed through ad servers like Google ads, VML can determine the optimal combination of assets for each ad slot based on predictions from performance history, viewer status and any custom filters. Making video marketing even more user dependant.
Using our advanced engagement analytics, VML can intelligently display calls to action when the viewer is most engaged to maximise conversion rates. Reach your campaign goals by using interactive content that streamlines the customer journey and increases website traffic, purchases and/or subscriptions significantly increasing your ROI.
The cost of one variation is the exact same as one million and one billion. Reiterate that through the power of VML, you can tailor individual messages without the cost or time overhead.
Using location settings, the video adapts in real-time to target customers with geo-specific products and promotions resulting in increased sales. All subtitles, graphics and text are automatically translated to the language of the viewer using their device settings, eliminating the requirement for multiple variations of video content, making one video marketing campaign unique to each viewer. Real time, contextual data such as stock levels, store locations and weather can be utilised to enrich video content and generate, instant, truly localised, relevant experiences.
The cost of one video is the exact same as one million and one billion. Reiterate that through the power of VML, organisations can tailor individual messages without the cost or time overhead
COST TO CREATE
£00,00
TIME TO CREATE
0
Storage used
0
COST TO CREATE
£0,00
Time TO CREATE
30ms
Storage used
30mb
Complete data segregation ensures any information always resides within the host organisation’s domain and never with a third party. VML video is compliant with GDPR, CCPA, HIPAA and global privacy regulations
Using AI to learn in response to user interactions and preferences, the video can adapt and optimise to maximise levels of viewer engagement personalising a video marketing campaign to each individual
Individualised video experiences for unlimited users at the cost, time and storage of one video
Seamless calls-to-action integrated into video, shortening customer journeys and optimising conversions. Each viewer can be served with a product related to them, all within one video marketing campaign
Video updates continuously with real-time information, changing as quickly as the data
Deliver a new, fully personalised way to generate meaningful connections and inspire loyalty
VML Technology revolutionises how video and data converge to deliver unprecedented levels of engagement within interactive videos.