In healthcare, trust is everything. VML is a new way for healthcare providers to utilise their first party data to engage with patients and members in complete security, delivering enhanced service, care and confidence.
Welcome health plan members with personalised video experiences delivering a unique, tailored first impression. Help new members make the most of their healthcare plans by providing insightful, interactive content from the beginning. Use interactive elements to enable viewers to set preferences and input data while they learn the details of their health plan.
With VML, video messaging and calls to action reactively adapt based on each member’s status (new or returning) to deliver the most relevant information, increasing confidence and satisfaction. Each video is optimised to achieve your objectives, such as increased portal registrations or reduced customer service calls.
VML is the only video personalisation, interactive and contextualisation technology that ensures all data remains solely within your platform and systems.
Providing full compliance with the GDPR and HIPAA, it decentralises the video production process, providing you with complete control and ownership of all your data.
It's why it is specifically suited to Healthcare engagement, ensuring your data always remains within your host systems and is never shared with any third parties - including us.
A wide variety of health plans with differing coverage can make it difficult to communicate with customers in a personalised, meaningful way.
With VML, securely utilise each member’s data to display the relevant brand, member plan and coverage details that the individual is entitled to. Eliminate the time, cost and standardisation associated with creating a video for each customer segment resulting in secure, hyper-personalised video for each individual.
Automatically generate individualised Explanations of Benefits (EOBs) each time your health plan members receive medical care. EOBs become a digital experience that accurately explain coverage and costs tailored to each individual, providing complete clarity. In-video interactive questionnaires and polls can be created to ensure understanding and offer any additional information required.
Transform communications by sending secure personalised, video communications to users who can actively engage with the video content. Apply any call to action to shorten customer journeys and encourage appointment booking with healthcare professionals.
Complete data segregation ensures any information always resides within the host organisation’s domain and never with a third party. VML video is compliant with GDPR, CCPA, HIPAA and global privacy regulations
Using AI to learn in response to user interactions and preferences, video can adapt and optimise to maximise levels of viewer engagement
Individualised video experiences for unlimited users at the cost, time and storage of one video
Seamless calls-to-action integrated into video, shortening customer journeys and optimising conversions
Video updates continuously with real-time information, changing as quickly as the data. Keeping the first party data secure and only visible to you and your customers
Deliver a new, fully personalised way to generate meaningful connections and inspire loyalty, while also collecting first party data to get to know your customer better
VML Technology revolutionises how video and data converge to deliver unprecedented levels of engagement within interactive videos.